
Dermatology Marketing
Whether you are starting a new dermatology practice, or you already have an established dermatology practice, we partner with you to build a customized marketing strategy. All of our services are customized… one size does NOT fit all. Our first step is to chat with you, the dermatologist or practice manager, and develop a plan.
Timing can be crucial. We like to have a handle on important dates, like when notification letters are sent to patients, to ensure our marketing efforts are in alignment with your practice.
-
Websites
We’ve worked with 30+ new dermatology practices to develop a customized, personal website that represents you and your brand.
We work with contractors that share our passion, so if we need additional support, you know that our partners share the same core values we do. We know that with small businesses, every dollar counts so we are transparent with our pricing and work within your budget.
-
Pay-Per-Click (PPC)
Google Ads: Maximizing Google Ads requires aggressive optimization, constant testing and refining, and relevant info to users. Our team creates campaign structures, compelling ad text, and the design of landing pages to perform.
Facebook Ads: These ads run exclusively through Facebook’s (Meta’s) advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites. They come in a variety of formats.
Whether you want to target Google, Facebook (Meta), or both, we make sure everything is working together and provide you with monthly reporting to ensure you are seeing a return on your investment.
-
Email Marketing/Strategy
Email marketing is the most cost-effective way to promote your practice and service offerings, communicate with your patients, and reach your practice growth goals.
We work with you and your team to create and deploy branded emails to your patient list on a consistent basis. You get the final say before anything is sent as well as monthly performance reports.
-
Search Engine Optimization
Our Search Engine Optimizations (SEO) strategies focus on better website content and focused keywords to help search engines find your website and consider you an authority in the dermatology field. The ultimate goal is to move your practice up in the search results list. But SEO is a long game, meaning it often takes a minimum of 6-9 months to start recognizing results.
-
Logo and Stationary
Your brand is more than just a pretty logo. It’s telling a story, visually, so that potential patients know your unique value the moment they view your brand.
Need a logo? Our designers will create a series of options for you to choose from, based on your style preferences.
Already have a logo? Our team can create new materials for you (letterhead, business cards, postcards, etc.) or take over from where your previous designer left off.
Not sure where to start?
No problem! Schedule some time to chat with us and we’ll help you figure out the next steps that align with your timeframe and budget. Use the form below, or send us an email directly at dermatology@bixlerconsultingllc.com